In global markets, Starbucks is a good example of simultaneously executing all of the growth strategies except:
A)Market penetration.
B)Market development.
C)Product development.
D)Market orientation.
E)Diversification.

Question

Quizplus · Accepted Answer

Starbucks has executed market penetration, market development, product development, and diversification strategies. However, there is no evidence that suggests that the company has specifically executed a market orientation strategy, which focuses on understanding and meeting the needs and wants of customers.

In Global Markets, Starbucks Is a Good Example of Simultaneously