The marketing mix is integral to the value equation which is represented by:
A)Value = Price/Benefits.
B)Value = Benefits/Price.
C)Value = Benefits × Price.
D)Value = Benefits - Price.
E)Value = Benefits + Price.

Question

Quizplus · Accepted Answer

The marketing mix includes the four Ps: Product, Price, Place, and Promotion. The value equation represents the perceived value that a customer receives from a product, and it is represented by the ratio of Benefits to Price. Therefore, the correct equation is Value = Benefits/Price, making choice B the best answer.

The Marketing Mix Is Integral to the Value Equation Which