A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following assumptions:
A)Since per capita annual income in India is about $1,420, all Indians have low income.
B)Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
C)There is a presence of a higher-income, middle-class segment in India.
D)The potential customer base for McDonald's in India is greater than in any developed country.
E)There is no running water and electricity in India.

Question

Quizplus · Accepted Answer

The assumption that all Indians have low income is a conventional wisdom and not an unconventional one. Option B is a conventional wisdom as well because soccer is not as popular in America as it is in Europe and Latin America. Option D is an unconventional wisdom because the assumption is that McDonald's can tap into a large customer base in India despite being a developed country. Option E is also a conventional wisdom since India is a developing country with running water and electricity in most urban and rural areas. Option C is the best answer as it challenges the conventional wisdom that there is only a low-income segment in India by suggesting the presence of a higher-income, middle-class segment.

A Coskun Samli Had Developed a Useful Approach to Global