The concentration of wealth in a handful of industrialized countries has significant implications for global marketers. After segmenting in terms of a single demographic variable-income- a company can reach the most affluent markets which does not include:
A)half of the EU nations
B)all of North America
C)Canada and Mexico
D)90 percent of the world's population
E)Japan.

Question

Quizplus · Accepted Answer

Segmenting based on income will only allow companies to reach the most affluent markets, which means they will not be able to target the majority of the world's population that is not as wealthy. Therefore, option D is the correct choice. Options A, B, C, and E are incorrect because they all represent countries or regions that have affluent markets that can be targeted by global marketers.

The Concentration of Wealth in a Handful of Industrialized Countries