For years,ads for Volvo automobiles stressed safety features and protection in the event of a crash.Thus,Volvo automobiles developed a reputation based on which positioning strategy?
A)use\user
B)attribute\benefit
C)competition
D)high touch
E)quality\price

Question

Quizplus · Accepted Answer

Volvo's advertising strategy emphasized safety features and protection, which are specific attributes and benefits of their cars. This approach is aimed at positioning their vehicles as the safest option in the market, leveraging these characteristics to differentiate themselves from competitors.

For Years,ads for Volvo Automobiles Stressed Safety Features and Protection