Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing. As described here, Body Shop's ads illustrate positioning by:
A)competition.
B)niche.
C)quality/price.
D)attribute/benefit.
E)culture.

Question

Quizplus · Accepted Answer

Body Shop's advertising emphasizes the difference between its principles and those of mainstream cosmetics companies, which is an example of positioning by competition.

Some of Body Shop's Recent Advertising Has Emphasized the Difference