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Marketing Study Set 4
Quiz 12: Retailing and Wholesaling
Path 4
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Question 81
Essay
What might be a major concern for a high-end designer whose merchandise is sold through factory outlets?
Question 82
True/False
The Great Recession put heavy pressure on wholesalers to increase their operation costs and limit warehouse automation systems.
Question 83
True/False
The suppliers who are not adding value based on cost and quality are more in demand than their competitors.
Question 84
Essay
How are retailers classified based on the amount of service they provide to customers? Provide examples of each service level to illustrate your response.
Question 85
Essay
Three types of shopping centres are regional shopping centres, community shopping centres, and neighborhood shopping centres or strip malls. Describe how they differ from each other.
Question 86
Essay
What is the difference between a limited-service and a full-service retailer?
Question 87
Essay
Describe superstores, category killers, and service retailers.
Question 88
Essay
Posco, a limited-service retail chain with 130 stores across the country, is seeking to improve its standing in the market. Since its operations are widespread, altering the store atmosphere significantly is not feasible because of the costs involved. Similarly, upgrading the stores to full-service retail chains would require a large investment of time, effort, and employee training. Assuming that many of Posco Retail's private-label brands are bringing in large revenues, what strategy could Posco Retail use to differentiate itself while matching target shoppers' expectations?
Question 89
True/False
Wholesalers add value to the supply chain.
Question 90
True/False
In an automated warehouse, orders are fed directly from the retailer's information system into the wholesaler's, and the items are picked up by mechanical devices and taken to a shipping platform where they are assembled.