Question 1

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

Accepted Answer

The answer of Minimizing pollution from production and all environmental...

Question 2

What do most companies today focus on when it comes to protecting the environment?

Accepted Answer

The answer of What do most companies today focus on...

Question 3

International companies have found it difficult to develop ________ environmental practices that work everywhere.

Accepted Answer

Standard environmental practices refer to a set of established environmental guidelines and principles that companies can follow across different countries and regions. However, developing standard practices that work everywhere can be challenging due to varying cultural, legal, economic, and social factors. Flexible, custom-designed or meaningful practices may work better in certain situations, but they may not be applicable or effective in all contexts.

Question 4

Which of the following is a sustainable marketing principle?

Accepted Answer

Customer-value marketing is a sustainable marketing principle because it focuses on understanding and meeting the needs and wants of the customer, while also considering the long-term impact on society and the environment. This approach acknowledges that meeting customer needs must be done in a way that benefits all stakeholders and does not harm the planet or society as a whole.

Question 5

Design for environment (DFE)involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or ________.

Accepted Answer

Design for environment (DFE) involves designing products that are easy to recover or recycle after their useful life is over. This helps to reduce waste and conserve resources. While service, maintenance, export, and storage are all important considerations in product design, they are not directly related to the environmental impact of the product.

Question 6

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising "noise."

Accepted Answer

The proposal mentioned in the question that addresses the consumers' right to influence products and marketing practices in ways that will improve the quality of life is reducing the level of advertising "noise" and controlling the ingredients that go into certain products. Therefore, option E is the best choice. Options A, B, C, and D are also consumer rights that are equally important, but they are not specifically related to the proposal mentioned in the question.

Question 7

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

Accepted Answer

Environmental sustainability is a management approach that balances economic growth with environmental protection and social responsibility. It involves developing strategies that minimize negative impacts on the environment while also generating profits for the company. This approach is increasingly important in today's business world, where consumers are more concerned about issues such as climate change and pollution, and are demanding that companies adopt more sustainable practices.

Question 8

Xavier Rentals, Inc., is now looking into the future and working internally on beyond greening, which is called ________.

Accepted Answer

The answer of Xavier Rentals, Inc., is now looking into...

Question 9

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

Accepted Answer

Societal marketing considers not only the wants and interests of consumers and the company's requirements, but also society's long-term interests, such as environmental sustainability and social responsibility.

Question 10

Environmentalists assert that the marketing system's goal should be to maximize ________.

Accepted Answer

Environmentalists believe that the marketing system should prioritize the protection and preservation of people's current and future living environment. This means that marketing decisions should not only consider consumer satisfaction but also the impact on the environment. Maximizing consumption or consumer choice can lead to negative environmental consequences and therefore cannot be the primary goal of the marketing system. Consumer protection can be a consideration, but it is not the most important factor for environmentalists.

Question 11

Innovative marketing is ________.

Accepted Answer

Innovative marketing refers to the continuous effort to seek product and marketing improvements, hence option C is correct. Option A is incorrect as environmentalism is a separate concept. Option B is partially correct as innovative marketing takes into consideration both the consumer's and marketer's perspectives, but it places more emphasis on product and marketing improvements. Option D is incorrect as innovative marketing is more focused on the business side of things. Option E is also partially correct as building customer relationships is an essential component of innovative marketing, but not the only factor.

Question 12

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

Accepted Answer

The sustainable marketing principle that emphasizes building long-run consumer loyalty and relationships is the customer-value principle. This principle suggests that companies should focus on creating and delivering superior customer value to build long-term relationships with customers, leading to increased loyalty and repeat business. By offering high-quality products and services that meet customers' needs and preferences, companies can create a strong reputation for themselves and establish a loyal customer base that will continue to support them over the long term.

Question 13

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.

Accepted Answer

Environmentalism is the organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment. Consumer activism refers to actions taken by individuals or groups aimed at influencing companies to behave in a more socially responsible manner. Social responsibility is a broad concept referring to an organization's obligation to act in the best interests of society at large. Enlightened marketing and sense-of-mission marketing are marketing concepts that focus on creating value for customers while also addressing broader societal concerns.

Question 14

Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.

Accepted Answer

Firms that define their purpose in broad social terms follow sense-of-mission marketing, which focuses on the overall impact the company has on society beyond just their products or services.

Question 15

Companies emphasizing ________ are developing "green marketing" programs that eliminates or minimizes waste before it is created.

Accepted Answer

Pollution prevention focuses on reducing waste and emissions at the source, which aligns with the concept of green marketing programs that aim to minimize waste before it is created.

Question 16

Companies can develop ________ to serve as a guide to the future, laying out how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

Accepted Answer

A sustainability vision is a statement that outlines a company's long-term sustainability goals and serves as a guide to achieving them. It includes the company's environmental, economic, and social objectives and provides a framework for creating a sustainable business model.

Question 17

The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

Accepted Answer

Sustainable marketing is based on the idea that marketing should not only focus on selling products but also take into account the long-term impact on the environment, society, and the economy. It emphasizes the importance of creating products and marketing campaigns that support the best long-term performance of the marketing system as a whole. This includes using sustainable production methods, reducing waste, and promoting social responsibility.

Question 18

According to Unilever CEO Paul Polman, people must move away from mindless consumption to ________.

Accepted Answer

Unilever CEO Paul Polman believes that people must move away from mindless consumption and towards responsible consumption. This means being more conscious of the impact that our purchases have on the environment and society, and choosing products and services that are sustainable and socially responsible.

Question 19

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law.

Accepted Answer

Creating barriers to entry and engaging in predatory competition are both strategies that may be seen as anti-competitive and potentially harmful to consumers or other market players. As such, they may be subject to legal scrutiny and challenge. While advertising, product, packaging, and channel decisions may also be evaluated under the law, they are not directly related to the competitive practices that are the focus of this question.

Question 20

What are deficient products?

Accepted Answer

Deficient products are those that lack both immediate appeal and long-term benefits, making them unattractive and not beneficial to consumers in any significant way.

Quiz 3: Sustainable Marketing, Social Responsibility and Ethics