Your firm's research reveals that consumers have different tastes in different cities. As a result, management has decided to localize its products and services to meet local market demands. This is an example of ________ segmentation.
A)geographic
B)benefit
C)end-use
D)customer
E)image

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing the market based on geographical location such as country, region, city or climate. In this case, the firm is localizing its products and services to meet the demands of specific cities, which is an example of geographic segmentation.

Your Firm's Research Reveals That Consumers Have Different Tastes in Different