Through talking to numerous competitors at a regional trade show, you learn that most of them use the most popular base for segmenting markets. What is it?
A)demographic
B)lifestyle
C)psychographic
D)behavioural
E)geographic

Question

Quizplus · Accepted Answer

Demographic segmentation is the most popular base for segmenting markets according to the given scenario. It involves dividing the market based on characteristics such as age, gender, income, occupation, education level, and family status.

Through Talking to Numerous Competitors at a Regional Trade Show