Question 1

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________.
A)resellers
B)marketing services agencies
C)marketing intermediaries
D)physical distribution firms
E)geographic segments

Accepted Answer

Physical distribution firms are businesses that help move and store products. LandPort Transportation and Omega Warehousing are both examples of physical distribution firms.

Question 2

Bea Officeware sells office equipment and stationery in commercial quantities to small- and medium-sized businesses that on-sell to other firms and consumers.What type of market does Bea serve?
A)business
B)reseller
C)government
D)consumer
E)marketing intermediary

Accepted Answer

Bea Officeware serves a reseller market, as they sell to small- and medium-sized businesses that on-sell to other firms and consumers.

Question 3

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A)the marketing environment
B)strategic planning
C)target markets
D)the marketing mix
E)None of the above.

Accepted Answer

The marketing environment refers to the external factors and influences that affect the marketing management's ability to build and maintain successful relationships with target customers. These external factors include economic, technological, social, cultural, political, legal, and natural forces. Strategic planning, target markets, and the marketing mix are all internal aspects of marketing management. Therefore, option A is the correct choice.

Question 4

Which type of market buys goods and services to produce public services or to transfer them to others who need them?
A)government
B)reseller
C)wholesale
D)consumer
E)retail

Accepted Answer

Government entities purchase goods and services in order to produce public services or transfer them to those who need them, such as schools, hospitals, and infrastructure projects.

Question 5

An online website that carries news,features and editorial opinions about your area is best classified as which type of public?
A)financial
B)media
C)citizen-action
D)local
E)regional

Accepted Answer

A website that carries news, features, and editorial opinions about a specific area falls under the media category, as it serves the function of disseminating information and influencing public opinion.

Question 6

Since 2008,a number of tourist marketing authorities around Australia have reported an increase in the demand for short-stay holidays.Although the number of domestic tourists has remained remarkably constant,the trend is towards more frequent,shorter holidays with the consequence that overall expenditure per holiday has declined.Consumers seeking shorter holidays are most likely responding to ________ changes.
A)cultural
B)social
C)attitudinal
D)demographic
E)economic

Accepted Answer

The trend towards more frequent, shorter holidays with declining overall expenditure per holiday suggests that consumers are responding to economic changes. They may be seeking ways to enjoy vacations while keeping costs as low as possible, resulting in short-stay holidays.

Question 7

Which of the following is NOT a type of actor in a company's macroenvironment?
A)demographic
B)economic
C)technological
D)competitive
E)political

Accepted Answer

Competitive factors are considered part of a company's microenvironment, not its macroenvironment. The macroenvironment includes broader forces that affect many industries and companies, such as demographic, economic, technological, and political factors.

Question 8

Members of which type of market buy goods and services for further processing or for use in their production process?
A)business
B)reseller
C)wholesale
D)consumer
E)retail

Accepted Answer

Businesses buy goods and services for their own production process or further processing, such as raw materials or equipment. Resellers buy goods and services to sell to others, while wholesalers typically sell to businesses and resellers. Consumers and retail markets refer to individuals purchasing goods for personal use.

Question 9

Workers,managers and members of the board of directors are all part of a company's ________.
A)general public
B)internal public
C)local public
D)intermediary public
E)market public

Accepted Answer

Workers, managers, and members of the board of directors are all part of a company's internal public because they are part of the organization and have a direct impact on its operations and decision-making. The other options refer to external publics, such as customers (market public), community members (local public), third-party vendors (intermediary public), and the general population (general public).

Question 10

A wholesale company called Distributors Unlimited buys goods and sells them at a profit to small retailers.What is this target market called?
A)business
B)reseller
C)wholesale
D)consumer
E)retail

Accepted Answer

The target market for Distributors Unlimited are small retailers, who are resellers of the goods sold by the wholesale company. Therefore, the best choice is B) reseller.

Question 11

A firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets is called what?
A)A financial intermediary
B)A physical distribution firm
C)A marketing service agency
D)A reseller
E)A green marketer

Accepted Answer

A marketing service agency conducts marketing research and creates advertising campaigns for other companies to promote their products to the right markets.

Question 12

All of the groups within a company are called the ________.
A)corporate culture
B)diversity total
C)internal environment
D)corporate climate
E)organisation

Accepted Answer

The internal environment of a company refers to the groups within it, encompassing its culture, employees, management, and corporate structure.

Question 13

You have been directed to study the actors that are larger societal forces that affect your company - demographic,economic,natural,technological,political,and cultural.Which environment are you studying?
A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)natural habitat
E)the global environment

Accepted Answer

The actors that are larger societal forces that affect a company, including demographic, economic, natural, technological, political, and cultural forces, are part of the macroenvironment. The macroenvironment refers to the broader forces that impact a company's industry, market, and customers, beyond the immediate competitive and customer environments that make up the microenvironment. Studying the macroenvironment helps companies understand the bigger picture trends and factors that can impact their success in the long run.

Question 14

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in,or impact on,an organisation's ability to achieve its objectives.
A)teams
B)audiences
C)markets
D)publics
E)intermediaries

Accepted Answer

The term "publics" refers to groups that have an actual or potential interest in or impact on an organization's ability to achieve its objectives, and is commonly used in marketing to describe the different stakeholders that a company must consider in its marketing environment. Answers A, B, C, and E are not incorrect, but do not specifically address the concept of "publics" as described in the question.

Question 15

Which of the following is NOT an example of a public that is part of a company's marketing environment?
A)financial
B)media
C)government
D)citizen-action
E)marketing department

Accepted Answer

The marketing department is not considered a public, but rather a part of the company itself. The other options listed (financial, media, government, and citizen-action) are all groups or entities that exist outside of the company and have an impact on its marketing environment.

Question 16

Which type of organisation helps companies to stock and move goods from their points of origin to their destination?
A)financial intermediary
B)physical distribution firm
C)marketing service firm
D)reseller
E)supplier

Accepted Answer

A physical distribution firm is an organization that helps companies with the storage and transportation of goods from their points of origin to their desired destinations. They act as intermediaries between the producers and the consumers, and ensure that the products are delivered in a timely and efficient manner. Examples of physical distribution firms include logistic companies, transport companies, and warehouse operators.

Question 17

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original serve?
A)Business
B)Reseller
C)Government
D)Consumer
E)Organisational

Accepted Answer

Percy Original serves a consumer market, which consists of individuals and households buying goods and services for personal consumption.

Question 18

Banks,credit companies,insurance companies and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
A)financial intermediaries
B)physical distribution firms
C)marketing service agencies
D)resellers
E)wholesalers

Accepted Answer

Financial intermediaries are businesses that facilitate financial transactions between buyers and sellers. They include banks, credit companies, insurance companies, and other similar organizations.

Question 19

You have been directed to study the actors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.Which environment are you studying?
A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)natural habitat
E)the global environment

Accepted Answer

The microenvironment consists of actors close to the company that affect its ability to serve its customers, such as departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment, on the other hand, includes larger societal forces that affect the entire industry, such as demographic, economic, technological, political, and cultural factors. The global environment is a subset of the macroenvironment, focusing on international forces that affect the industry. Natural habitat is not a relevant term in this context.

Question 20

Consumer organisations and environmental groups are examples of ________ publics.
A)general
B)local
C)government
D)citizen-action
E)media

Accepted Answer

Consumer organisations and environmental groups are examples of citizen-action publics, meaning groups of citizens who come together to take action on a particular issue or cause. They are not general publics, which include the entire population, and they are not local or government publics. While they may interact with the media, they are not a specific type of media public.

Quiz 3: The Marketplace and Customers: Analysing the Environment

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________.

Bea Officeware sells office equipment and stationery in commercial quantities to small- and medium-sized businesses that on-sell to other firms and consumers.What type of market does Bea serve?

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

An online website that carries news,features and editorial opinions about your area is best classified as which type of public?

Which of the following is NOT a type of actor in a company's macroenvironment?

Members of which type of market buy goods and services for further processing or for use in their production process?

Workers,managers and members of the board of directors are all part of a company's ________.

A wholesale company called Distributors Unlimited buys goods and sells them at a profit to small retailers.What is this target market called?

A firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets is called what?

All of the groups within a company are called the ________.

You have been directed to study the actors that are larger societal forces that affect your company - demographic,economic,natural,technological,political,and cultural.Which environment are you studying?

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in,or impact on,an organisation's ability to achieve its objectives.

Which of the following is NOT an example of a public that is part of a company's marketing environment?

Which type of organisation helps companies to stock and move goods from their points of origin to their destination?

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original serve?

Banks,credit companies,insurance companies and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

You have been directed to study the actors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.Which environment are you studying?

Consumer organisations and environmental groups are examples of ________ publics.