Marketers must be careful to guard against ________ when using age and life-cycle segmentation.
A)underestimating
B)stereotyping
C)traditional marketing
D)cultural bias
E)gender bias

Question

Quizplus · Accepted Answer

Age and life-cycle segmentation can lead to stereotyping, where marketers make assumptions about individuals based on their age or stage of life. This can lead to ineffective marketing strategies and potentially offend or alienate certain segments of the population.

Marketers Must Be Careful to Guard Against ________ When Using