Unilever,a company active in the cosmetics and toiletries market,is most likely primarily using which type of segmentation with its Lynx product?
A)age and life-cycle
B)gender
C)behaviour
D)psychographic
E)geographic

Question

Quizplus · Accepted Answer

Lynx is a brand of male grooming products, indicating that Unilever is primarily using gender segmentation to target its audience.

Unilever,a Company Active in the Cosmetics and Toiletries Market,is Most