Which of the following would NOT be a consumer's reference price?
A) the advertised price per month
B) the actual future price
C) a price the consumer remembers
D) a posted "regular retail price"
E) the manufacturer's suggested price

Question

Quizplus · Accepted Answer

The actual future price cannot be a consumer's reference price because it has not yet occurred and therefore cannot be used as a reference point for comparison. A consumer's reference price could be the advertised price per month, a price the consumer remembers, a posted "regular retail price," or the manufacturer's suggested price.

Which of the Following Would NOT Be a Consumer's Reference