Prices that end in 9 are most appropriate when ________.
A) customers have substantial knowledge about quality
B) customers process prices right to left
C) there is a mental price break at the lower, rounded price
D) the marketer wants to suggest a discount or bargain
E) the marketer wants to convey a high-price image

Question

Quizplus · Accepted Answer

Prices ending in 9, often referred to as "charm prices," are typically used to suggest a discount or bargain to consumers. This pricing strategy leverages the psychological perception that a product priced at, for example, $19.99 is significantly cheaper than one priced at $20.00, making it appear as a better deal.

Prices That End in 9 Are Most Appropriate When ________