To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as core skills. This is called ________.
A) value managed partnership
B) decentralized partnership
C) centralized partnership
D) partner relationship management
E) intensive growth management

Question

Quizplus · Accepted Answer

The given statement refers to the development of organizational structures to support strategic alliances and viewing the ability to manage them as core skills. This concept is commonly known as partner relationship management (PRM). Therefore, option D is the best choice. Options A, B, and C are not relevant or specific enough to explain this concept. Option E is unrelated to the context of the statement.

To Keep Their Strategic Alliances Thriving, Corporations Have Begun to Develop