The most frequently cited shortcomings of current marketing plans, according to marketing executives, are lack of realism, insufficient competitive analysis, and a ________ focus.
A) long-term
B) profit
C) short-run
D) product
E) price

Question

Quizplus · Accepted Answer

The sentence states that the most frequently cited shortcomings are lack of realism and insufficient competitive analysis, and then adds "and a ________ focus." The only option that makes sense to complete the sentence is "short-run," as having a short-term focus could potentially lead to unrealistic goals and a lack of comprehensive competitive analysis.

The Most Frequently Cited Shortcomings of Current Marketing Plans, According