A marketing dashboard should display ________.
A) implementation controls
B) plans for each marketing audit
C) the company's marketing-mix models
D) the instrument panel of all vehicles sold by a dealership
E) a customer-performance scorecard and a stakeholder-performance scorecard

Question

Quizplus · Accepted Answer

A marketing dashboard should display a customer-performance scorecard and a stakeholder-performance scorecard. Implementation controls and plans for each marketing audit are important for marketing management but not relevant for a dashboard. The company's marketing-mix models are part of the marketing strategy development and not typically displayed on a dashboard. The instrument panel of all vehicles sold by a dealership is not relevant for a marketing dashboard.

A Marketing Dashboard Should Display ________