A marketing audit covers the marketing organization and its systems and strategies, rather than the macroenvironment.

Name: A marketing audit covers the marketing organization and its systems and strategies, rather than the macroenvironment.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A marketing audit covers both the internal environment (including the marketing organization, systems, and strategies) and the external macroenvironment (such as economic, technological, and cultural factors) to provide a comprehensive review.

A Marketing Audit Covers the Marketing Organization and Its Systems