Annual-plan control requires making sure the company isn't overspending to achieve sales goals. To do this, management sets monthly or quarterly goals, monitors marketing performance in the marketplace, ________, and takes corrective action.
A) conducts a SWOT analysis
B) develops tactical plans
C) conducts a marketing audit
D) hires a marketing controller
E) determines the cause of serious performance deviations

Question

Quizplus · Accepted Answer

Monitoring marketing performance in the marketplace and determining the cause of serious performance deviations is essential to identify overspending and take corrective action to ensure the company is on track to achieve sales goals. Conducting a SWOT analysis, developing tactical plans, conducting a marketing audit, and hiring a marketing controller are important for the overall marketing strategy but not specifically related to annual-plan control.

Annual-Plan Control Requires Making Sure the Company Isn't Overspending to Achieve