The purpose of profitability control is to ________.
A) examine whether the planned results are being achieved
B) examine where the company is making and losing money
C) evaluate and improve the spending efficiency and impact of marketing expenditures
D) examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
E) understand the efficiency of the sales force, advertising, sales promotion, and distribution

Question

Quizplus · Accepted Answer

The purpose of profitability control is to examine where the company is making and losing money. This involves analyzing the profitability of different products, business lines, customers, and segments to identify areas of strength and weakness in the company's financial performance.

The Purpose of Profitability Control Is to ________