Marketing effectiveness rating instruments and marketing audits are approaches to ________ control.
A) annual-plan
B) profitability
C) efficiency
D) strategic
E) statistical

Question

Quizplus · Accepted Answer

Marketing effectiveness rating instruments and marketing audits are both tools used in strategic control, which involves evaluating whether the overall strategy is working and making adjustments if necessary. Annual-plan control focuses on whether specific action plans are being executed as planned, profitability control focuses on achieving desired financial results, efficiency control focuses on minimizing waste and maximizing productivity, and statistical control involves using data to monitor and adjust processes in real-time.

Marketing Effectiveness Rating Instruments and Marketing Audits Are Approaches to ________