As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.
A) external records and documents
B) databases found on the Internet
C) consultant reports
D) internal company records
E) secondary data from government sources such as the Better Business Bureau

Question

Quizplus · Accepted Answer

The three fundamental information sources for building a marketing information system are internal company records, marketing intelligence activities, and marketing research. While external records and documents, databases found on the Internet, consultant reports, and secondary data from government sources can provide helpful information, they are not the three primary sources upon which an MIS is built.

As the Manager of an Organization That Is Attempting to Build