Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers.
A) plug-ins
B) data warehouses
C) cookies
D) trolls
E) Big Data

Question

Quizplus · Accepted Answer

Cookies are records of website usage stored on personal browsers that can be used to track user behavior and serve targeted marketing.

Answer: B and E are incorrect because they refer to other types of data management and analysis strategies that may not necessarily involve cookies. Plug-ins are software components that add functionality to a web browser, while trolls are individuals who post inflammatory content online.

Companies Can Practice Targeted Marketing by Using ________, Which Are