A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information. This company is ________.
A) taking advantage of government data
B) motivating intermediaries to share intelligence
C) networking internally and externally
D) setting up customer advisory panels
E) buying information from research firms

Question

Quizplus · Accepted Answer

This company is networking internally and externally by engaging in activities such as attending trade shows, purchasing competitive products for study, and reading competitors' reports, which involve both internal coordination and external engagement with the broader industry and market intelligence sources.

A Company Can Take Several Steps to Improve the Quality