Which of the following methods for new-product development incorporates buyers' preferences in the final design of the product?
A) quality function deployment
B) market leadership
C) cost leadership
D) incremental innovation
E) disruptive technology

Question

Quizplus · Accepted Answer

Quality function deployment is a method for new-product development that involves understanding buyers' preferences and using this information to design a final product that meets customers' needs and expectations. This approach uses a structured process to translate customer requirements into specific product features and attributes, and it involves close collaboration between different functional areas within the organization to ensure that the final design reflects the most important customer priorities. Thus, A) is the best answer.

Which of the Following Methods for New-Product Development Incorporates Buyers