The stage in the new product process that occurs first is the ________ stage.
A) idea generation
B) product development
C) test marketing
D) product soft launch
E) concept testing

Question

Quizplus · Accepted Answer

Idea generation is the stage where new product ideas are generated through various sources like customer feedback, market research, internal brainstorming sessions, etc. It is the initial stage of the new product process.

The Stage in the New Product Process That Occurs First