Considering the relationship between public relations and advertising, which of the following is most true? A) Advertising is paid time and space, while public relations material is often dictated by ? media gatekeepers. B) Advertising is addressed to external audiences only. C) Public relations is narrower in scope. D) Advertising is usually more costly. E) Public relations does not support advertising campaigns.

Question

Quizplus · Accepted Answer

Advertising is typically paid for by the company or organization to promote their products or services through buying time or space on various media platforms, whereas public relations material often relies on media gatekeepers (such as journalists) to decide whether or not to cover a story or issue. This means that the content of public relations material is often not directly controlled by the organization, while advertising content is. Therefore, option A is most true.

Considering the Relationship Between Public Relations and Advertising, Which of the Following