Question 1

Regarding global public relations, which of the following is not true? A) China has opened itself to market capitalism. B) Asian nations are rapidly expanding their free-market economies. C) China has more than 500,000 students studying aspects of public relations. D) The public relations field is most extensively developed in Canada. E) China has become the "new frontier."

Accepted Answer

The statement that the public relations field is most extensively developed in Canada is not true. While Canada has a well-developed public relations industry, it is not the most extensive in the world. Also, the other statements are true or generally accepted.

Question 2

Which is factor in fueling the trend toward integrated communication approach in public relations?
A) continued growth of organizations
B) larger budgets for organizational marketing and communication
C) marketing of products/services generally unaffected by public and social policy issues
D) advertising, because of high costs, isn't the silver bullet that it used to be
E) merger mania in today's business world

Accepted Answer

Advertising has become less effective due to high costs, prompting organizations to seek integrated communication approaches that combine various strategies for better results.

Question 3

Which is major difference between public relations and journalism?
A) Journalism has many components.
B) Journalists gather and select information for the primary purpose of providing the public ? with news and information.
C) Journalists write for segmented audiences.
D) Journalists reach audiences through a variety of channels.
E) Journalists are more honest than public relations professionals.

Accepted Answer

The major difference between public relations and journalism is that journalists gather and select information for the primary purpose of providing the public with news and information, while public relations professionals work to promote and protect their clients' image and reputation. Unlike journalists, public relations professionals may not always present completely objective or truthful information, as their ultimate goal is to represent their client's interests.

Question 4

Considering the relationship between public relations and advertising, which of the following is most true? A) Advertising is paid time and space, while public relations material is often dictated by ? media gatekeepers. B) Advertising is addressed to external audiences only. C) Public relations is narrower in scope. D) Advertising is usually more costly. E) Public relations does not support advertising campaigns.

Accepted Answer

Advertising is typically paid for by the company or organization to promote their products or services through buying time or space on various media platforms, whereas public relations material often relies on media gatekeepers (such as journalists) to decide whether or not to cover a story or issue. This means that the content of public relations material is often not directly controlled by the organization, while advertising content is. Therefore, option A is most true.

Question 5

Which of the following is NOT component of public relations?
A) government affairs
B) financial audits
C) special events
D) issues management
E) community relations

Accepted Answer

Financial audits are not a component of public relations. Public relations involves creating and maintaining relationships between organizations and their publics through communication strategies, such as government affairs, special events, issues management, community relations, and more. Financial audits are a separate function that is typically handled by accounting and finance professionals.

Question 6

The public relations process is best described as:
A) cyclical
B) feedback-driven
C) one-way
D) media-centered
E) Both A and B.

Accepted Answer

The answer of The public relations process is best described...

Question 7

Of the following, what is most important to remember about strategic communication? A) Public and social policy issues don't matter much these days. B) Organizational downsizing dictates that public relations moves to the background. C) Advertising is still the leading discipline, although it is the most expensive. D) Competition among disciplines may ruin prime opportunities. E) Goals and objectives can best be accomplished through an integrated approach.

Accepted Answer

The most important thing to remember about strategic communication is that goals and objectives can best be accomplished through an integrated approach. This means combining various communication disciplines, including public relations, advertising, social media, and others, to create a cohesive and effective communication strategy. Public and social policy issues, organizational downsizing, and competition among disciplines are not as significant as the need for integration in strategic communication.

Question 8

What are the principal activities in crisis management?
A) protecting positions
B) responding to or preventing issues
C) building coalitions
D) Both B and C.
E) suppressing the media

Accepted Answer

The principal activities in crisis management include responding to or preventing issues, such as addressing the crisis and developing a plan to manage the situation, as well as building coalitions, such as collaborating with stakeholders to mitigate the crisis. Protecting positions may be a part of crisis management, but it is not a principal activity. Suppressing the media is not an appropriate or ethical way to handle a crisis.

Question 9

What is the nature of challenge of public relations?
A) dynamic
B) conflicting
C) strategic
D) multifaceted
E) differentiation

Accepted Answer

Public relations is a multifaceted field that involves managing the reputation of an organization or individual. It is dynamic, as the public's perception of an organization can change rapidly. It is also conflicting, as different stakeholders may have different expectations of an organization. It is strategic, as public relations professionals must develop and implement plans to achieve specific goals.

Question 10

Which is NOT component of basic public relations practice?
A) counseling
B) employee relations
C) fund-raising
D) networking
E) issue management

Accepted Answer

The answer of Which is NOT component of basic public...

Question 11

What is NOT representative term of the definitions of public relations?
A) deliberate
B) manipulative
C) planned
D) strategic
E) public interest

Accepted Answer

Manipulative is not a representative term of the definitions of public relations because it implies that the actions taken by public relations professionals are deceptive or unethical. Public relations, while it involves influencing perception, is based on honesty, transparency, and ethical practices.

Question 12

Which is the key major difference between public relations and advertising?
A) Advertising involves paid space and broadcast time.
B) Advertising relies on a number of communication tools.
C) Advertising is broader than public relations in scope.
D) Advertising often uses public relations as a communication tool.
E) Advertising uses the tools of persuasion.

Accepted Answer

The key major difference between public relations and advertising is that advertising involves paid space and broadcast time, while public relations typically relies on earned media coverage and other unpaid forms of communication.

Question 13

Public relations should always foster
A) Organizational leadership
B) Open, two-way communication
C) Mutual understanding
D) A position for the organization's interest
E) Both B and C.

Accepted Answer

Open, two-way communication and mutual understanding are both essential components of effective public relations. By promoting open lines of communication and seeking to understand the perspectives and needs of their stakeholders, public relations professionals can help build strong relationships and enhance the reputation of the organization. In addition, this approach can help the organization earn trust and credibility, which can translate into better relationships with key stakeholders and improved performance over time.

Question 14

Which is NOT way public relations that supports marketing?
A) develops new prospects
B) hypes new products
C) paves the way for sales calls
D) provides inexpensive sales literature
E) helps sell minor products

Accepted Answer

Public relations focuses on building a positive image and fostering good relationships with the public and stakeholders. It is not primarily about hyping new products, which is more directly a function of advertising and marketing.

Question 15

What was the biggest success of the "Frito-Lay and junk food" case?
A) Planners utilized strategic communication to defeat the "junk food" label.
B) Social media users became the biggest new market.
C) "Sneak peeks" to journalists and bloggers boosted product sales.
D) Frito-Lay switched to new, healthier product formulas.
E) Both A and D.

Accepted Answer

The answer of What was the biggest success of the...

Question 16

How does public relations contributes to the bottom line?
A) identifies new opportunities.
B) builds morale and teamwork.
C) ease resistance to change.
D) ensure public consent.
E) All of the above.

Accepted Answer

Public relations can contribute to the bottom line by identifying new opportunities for the organization, building morale and teamwork among employees, easing resistance to change, and ensuring public consent for the organization's actions. Therefore, all of the above options are valid ways in which public relations can contribute to the bottom line.

Question 17

Effective public relations is based on
A) Actual policies and performance
B) Spin and hype
C) One-way message dissemination
D) Promotional strategies
E) Competition

Accepted Answer

Effective public relations is based on actual policies and performance, which means transparency and honesty are key components of successful PR strategies. Spin and hype (B) may be used temporarily, but it is not sustainable in the long run. One-way message dissemination (C) and promotional strategies (D) are outdated approaches in modern PR. Competition (E) may be a factor in some industries, but it is not a defining characteristic of effective public relations.

Question 18

Which of the following is NOT an element in the RACE formula?
A) Action
B) Research
C) Competition
D) Evaluation
E) Communication

Accepted Answer

The RACE formula stands for Research, Action, Communication, and Evaluation. Competition is not included in the formula.

Question 19

Public relations should lead marketing strategy because
A) PR practitioners are master communicators.
B) PR practitioners do market research.
C) PR practitioners deal with multiple stakeholders.
D) PR practitioners create more effective sales literature.
E) PR practitioners have been trained in ethics.

Accepted Answer

Public relations practitioners deal with multiple stakeholders, including employees, customers, shareholders, and the media. This broader perspective allows them to understand the needs and concerns of all stakeholders and develop communication strategies that benefit the organization as a whole. By leading marketing strategy, PR can ensure that all messages are aligned, consistent, and targeted to the right audience. PR also helps build relationships and trust with stakeholders, which can lead to increased brand loyalty and sales in the long term. While the other options may be important skills for PR practitioners, they do not necessarily make PR better suited to lead marketing strategy.

Question 20

Why is public relations referred to as the fifth "P" of marketing strategy?
A) It provides third-party endorsements.
B) It serves the public interest and generates public goods.
C) Public relations can help pull the company into the market.
D) It refers to audiences as "publics" rather than "consumers."
E) Public relations is a management process.

Accepted Answer

Public relations is referred to as the fifth "P" of marketing strategy because it can help pull the company into the market by building relationships and creating a favorable public image, complementing the traditional four Ps of marketing: Product, Price, Place, and Promotion.

Quiz 1: What Is Public Relations

Regarding global public relations, which of the following is not true?

Which is factor in fueling the trend toward integrated communication approach in public relations?

Which is major difference between public relations and journalism?

Considering the relationship between public relations and advertising, which of the following is most true?

Which of the following is NOT component of public relations?

The public relations process is best described as:

Of the following, what is most important to remember about strategic communication?

What are the principal activities in crisis management?

What is the nature of challenge of public relations?

Which is NOT component of basic public relations practice?

What is NOT representative term of the definitions of public relations?

Which is the key major difference between public relations and advertising?

Public relations should always foster

Which is NOT way public relations that supports marketing?

What was the biggest success of the "Frito-Lay and junk food" case?

How does public relations contributes to the bottom line?

Effective public relations is based on

Which of the following is NOT an element in the RACE formula?

Public relations should lead marketing strategy because

Why is public relations referred to as the fifth "P" of marketing strategy?