Which of the following is the first step of the planning phase of a strategic management process?
A)assessment of the external environment that the firm will face in the future
B)establishment of the company's mission
C)analysis of the firm's relative capabilities to deal successfully with the external environment
D)seeking alternative strategies using competitive analysis

Question

Quizplus · Accepted Answer

The first step of the planning phase is to establish the company's mission, which provides the foundation for all strategic decisions and actions. The other options are important steps in the planning phase but come after the establishment of the company's mission.

Which of the Following Is the First Step of the Planning