Analysis to assess the gap between the actual and potential value of the customers involves _____________.
A)Analysis of current purchase behaviour
B)Analysis of how long do customers remain with the firm
C)Analysis of management's loyalty programs
D)All of the above
E)Only a, b & c

Question

Quizplus · Accepted Answer

The gap between the actual and potential value of customers can be assessed by analyzing their current purchase behavior (option A), how long they remain with the firm (option B), and the effectiveness of management's loyalty programs (option C). Therefore, options A, B, and C are all included in the analysis to assess the gap between the actual and potential value of customers.

Analysis to Assess the Gap Between the Actual and Potential