The segment that sees high value in firm's offer, spends more over time while costing less to maintain, and spreads positive WOM is called ___________.
A)Gold
B)Platinum
C)Iron
D)Lead

Question

Quizplus · Accepted Answer

The segment that sees high value in a firm's offer, spends more over time while costing less to maintain, and spreads positive Word of Mouth (WOM) is referred to as the Platinum segment. This group of customers is highly valuable to a business and is likely to remain loyal, make repeat purchases, and advocate for the brand to their social circle. The other options, Gold, Iron, and Lead, do not accurately describe this type of segment.

The Segment That Sees High Value in Firm's Offer, Spends