Corry Pierce is investigating the feasibility of a new type of electronic game targeting middle school and high school-age boys. Which of the following is an example of "gumshoe research" that Corry could conduct to get a sense of the likely demand for his game?
A) Download electronic games industry reports from the Internet.
B) Administer a buying intentions survey.
C) Administer a concept test.
D) Look at the Web sites of a number of companies that sell electronic games.
E) Spend several days in electronic games arcades and stores to observe the types of games that attract the interest of middle school age and high school age boys.

Question

Quizplus · Accepted Answer

Spending several days in electronic games arcades and stores to observe the types of games that attract the interest of middle school age and high school age boys is an example of gumshoe research, which involves gathering firsthand information by observing, listening, and asking questions. This approach would allow Corry to gain a better understanding of the target audience's preferences and interests, and help him tailor his new game accordingly. The other options (A, B, C, and D) are examples of more traditional research methods that do not involve direct observation or interaction with the target audience.

Corry Pierce Is Investigating the Feasibility of a New Type