The Balanced Scorecard is said to be "balanced" because it measures:
A)short-term and long-term objectives.
B)financial and nonfinancial objectives.
C)internal and external objectives.
D)All of the above are correct.

Question

Quizplus · Accepted Answer

The Balanced Scorecard is designed to measure both financial and nonfinancial objectives. While it may also measure short-term and long-term objectives, as well as internal and external objectives, the key distinguishing feature is the emphasis on balance between financial and nonfinancial measures.

The Balanced Scorecard Is Said to Be "Balanced" Because It