Which of the following statements is true?
A)Vision and mission statements set the general direction for the organization.
B)Strategy is a concise, internally-focused statement of how the organization expects to compete and deliver value to customers.
C)Mission is a concise, externally-focused statement that expresses how the organization wants to be perceived by the external world.
D)Vision is about selecting the set of activities to create a sustainable difference in the marketplace.

Question

Quizplus · Accepted Answer

Vision and mission statements set the general direction for the organization. Strategy is a concise, externally-focused statement of how the organization expects to compete and deliver value to customers. Mission is a concise, internally-focused statement that expresses how the organization wants to be perceived by the external world. Vision is about selecting the set of activities to create a sustainable difference in the marketplace.

Which of the Following Statements Is True