Strategy creates a competitive advantage by positioning the company in its external environment where its internal resources and capabilities deliver something to its customers better than or different from its competitors.

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This statement is true as a company's strategy should focus on leveraging its strengths and capabilities to gain a competitive advantage in the market by offering something unique or better than its competitors. This requires analyzing the external environment and customers' needs and preferences to create a differentiated value proposition.

Strategy Creates a Competitive Advantage by Positioning the Company in Its