The process of making behavior occur less frequently because it is linked to an undesirable consequence is called:
A) Extinction.
B) Punishment.
C) Avoidance.
D) Positive reinforcement.

Question

Quizplus · Accepted Answer

Punishment involves using an undesirable consequence to decrease the frequency of a behavior. Extinction is the process of removing a reinforcing stimulus to decrease behavior, while avoidance involves preventing the behavior from occurring in the first place. Positive reinforcement involves providing a desirable consequence to increase the frequency of behavior. Therefore, B is the best choice as it accurately describes the process of making behavior occur less frequently due to an undesirable consequence.

The Process of Making Behavior Occur Less Frequently Because It