Which of the following is an illegal marketing tactic?
A) puffery
B) bait-and-switch
C) testimonial
D) viral marketing
E) product placement

Question

Quizplus · Accepted Answer

Bait-and-switch is an illegal marketing tactic that involves advertising a product at a low price to attract customers, but then attempting to sell them a more expensive product instead. This tactic is deceptive and unfair to customers. Puffery, testimonial, viral marketing, and product placement can all be legal marketing tactics if they are truthful and not misleading.

Which of the Following Is an Illegal Marketing Tactic