Puffery is a term for a(n)________.
A) straightforward promotional message
B) claim of superiority that cannot be proven true or False
C) emotional appeal to consumers
D) subliminal appeal to consumers
E) exaggerated claim that can be disproven

Question

Quizplus · Accepted Answer

Puffery refers to an exaggerated claim of superiority that cannot be proven true or false. This type of language is often used in advertising to make a product or service appear more attractive and desirable. It is not meant to be taken literally or as a statement of fact, but rather as a way to capture attention and stand out in a crowded marketplace.

Puffery Is a Term for A(n)________