A company that assigns actual marketing costs to customers based on the costs of performing various marketing activities is conducting a customer ________ analysis.
A) retention
B) relationship
C) profitability
D) loyalty
E) interaction

Question

Quizplus · Accepted Answer

The company is conducting a profitability analysis, as they are assigning costs specifically to each customer based on marketing activities. This analysis is focused on understanding the profitability of each individual customer. Retention, relationship, loyalty, and interaction analyses are more focused on understanding customer behavior and attitudes towards the company, rather than their profitability.

A Company That Assigns Actual Marketing Costs to Customers Based