Relationship marketing is also known as ________.
A) one-to-one marketing
B) niche marketing
C) mass marketing
D) viral advertising
E) word-of-mouth advertising

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes building long-term, personalized relationships with customers as opposed to simply mass marketing to a larger audience. It focuses on understanding individual customer needs and preferences, and tailoring marketing efforts to meet those needs through personalized interactions. One-to-one marketing is another term used to describe this approach.

Relationship Marketing Is Also Known as ________