The buying process starts with ________, in which the buyer recognizes a need or want.
A) problem/opportunity recognition
B) information search
C) product awareness
D) product interest
E) evaluation of alternatives

Question

Quizplus · Accepted Answer

The buying process starts with problem/opportunity recognition, in which the buyer recognizes a need or want. This is the first stage of the process and is essential to move on to the next stages of information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

The Buying Process Starts with ________, in Which the Buyer