A buyer's decisions are influenced by ________ such as the buyer's age and life stage, vocation, level of affluence, lifestyle, personality, and self-identity.
A) personal characteristics
B) situational factors
C) perceptions
D) social factors
E) psychological factors

Question

Quizplus · Accepted Answer

Personal characteristics, including age, life stage, vocation, level of affluence, lifestyle, personality, and self-identity, directly influence a buyer's decisions.

A Buyer's Decisions Are Influenced by ________ Such as the Buyer's