Marketers describe the way the consumer processes information to arrive at purchase choices as ________.
A) evaluation of alternatives
B) information search
C) purchase decision
D) situational factoring
E) problem/opportunity recognition

Question

Quizplus · Accepted Answer

Evaluation of alternatives refers to the stage in the consumer decision-making process where the consumer processes information about different product options and compares them in order to arrive at a purchase choice. This is a crucial step in the process and one that marketers must pay close attention to in order to understand how consumers make choices and how they can influence those choices.

Marketers Describe the Way the Consumer Processes Information to Arrive