Which of the following is typically the most fundamental influence on an individual's behavior?
A) culture
B) subculture
C) social class
D) purchase environment
E) digital environment

Question

Quizplus · Accepted Answer

Culture is the shared values, beliefs, customs, behaviors, and artifacts that characterize a group or society, and it typically exerts the most profound and enduring influence on individuals' behavior. Culture shapes individuals' perception of the world, their expectations, attitudes, and preferences, and provides a context for their decisions and actions. Subcultures, social class, and environments may also affect behavior, but they are often shaped and constrained by the dominant culture. Digital environment is a relatively new influence that interacts with and shapes culture, subcultures, and social class, but it is not yet as pervasive or influential as culture. Purchase environment is a situational variable that may affect behavior, but it is not as fundamental or enduring as culture.

Which of the Following Is Typically the Most Fundamental Influence