Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising.
A) normative
B) subliminal
C) perceptual
D) subcultural
E) contextual

Question

Quizplus · Accepted Answer

Subliminal advertising refers to using subtle messages or cues that are below the threshold of conscious awareness to influence consumer behavior. This can lead to concerns that consumers may be affected by marketing messages without even realizing it.

Some Consumers Worry That They Will Be Affected by Marketing