Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed. These statements were made during the ________ stage of the purchase decision.
A) information search
B) problem/opportunity recognition
C) evaluation of alternatives
D) purchase decision
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

Leona's statements about the wine were made after she had already purchased and presumably consumed them, indicating she was evaluating her satisfaction with the purchase. This aligns with the postpurchase evaluation stage of the purchase decision process.

Leona Purchased Two Bottles of Wine from Vineyards in Australia