Many marketers use the premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
A) buy products to demonstrate their self-identities
B) value cognitive age more than life stage
C) are affected by subconscious motivations
D) are attracted to products that fit in with their existing attitudes
E) conduct the information search

Question

Quizplus · Accepted Answer

The premise suggests that people connect their possessions to their self-identities, meaning they buy products to reflect their self-identities.

Many Marketers Use the Premise That People's Possessions Contribute to and Reflect