Unlike innovators, early adopters in general ________.
A) compose the smallest of the innovation adoption categories
B) have greater concern for social acceptance
C) have stronger physiological needs than others in the population
D) are light media users
E) are less mainstream

Question

Quizplus · Accepted Answer

Early adopters are known for their eagerness to try out new innovations, but they are also aware of how their peers perceive them. Therefore, they tend to have a greater concern for social acceptance than innovators or other groups. Option A is incorrect because early adopters make up around 13.5% of the population, which is larger than innovators. Option C and D are incorrect because there is no evidence to suggest that early adopters have stronger physiological needs or use media less than others. Option E is subjective and not supported by research.

Unlike Innovators, Early Adopters in General ________