When Kraft focused on cost-cutting with its older and established brands, leaving them to wither without much investment or modification, Kraft decided to ________ the older products.
A) license
B) maintain
C) divest
D) harvest
E) review

Question

Quizplus · Accepted Answer

Harvesting a product involves reducing investment in it, aiming to maximize short-term profits and cash flow from the product as it declines, which aligns with the scenario described.

When Kraft Focused on Cost-Cutting with Its Older and Established